Transcript: 6/24/10; plus takeaways!

TOPIC: After-market use: how can you extend the life of your work?

TAKEAWAYS

Special note: This topic will be repeated next week: join us at 9 pm Eastern on July 1 to continue the discussion!

Three avenues for extending the life of your art:

1) Selling art directly through your own web site, or internet shopping sites such as Etsy, Big Cartel

Tip: Develop your own maining list via a widget on your blog, subscriptions to newsletters (@KatGirl_Studio shared a link to her subscription form, as well as a link to MailChimp, the free service she uses to manage her lists); sign-up sheets at events.

Types of products sold:

Fine art prints (re-purposed, or new work):
Imagekind (affiliated with CafePress)
Iolabs

Handmade objects

Pdf downloads for DIY printing, from coloring pages to paper dolls, stationery and themed party accessories

Artist sketchbooks--examples:
Renata Lewka
Ming Doyle
Collections at Stewart Ng Books
Alina Chau (for iPhone!)

Artist-designed line of mass-produced paper products, toys, fabrics, home decor
Spoonflower for fabric design
Vahalla Studios for screen prints/letterpress

2) Licensing art to a third party for use on mass-produced consumer products and publishing collaterals

Artists on Twitter to follow if interested in licensing:
@Devas_T (Don Tate)
@wellerwishes (Kathy Weller)
@HOLLiCONGER
@ArtistTaraReed (Tara Reed's interview on @jonwoodward's Zero2Illo site)

3) Exploring eBooks/iPhone apps

Article by Elizabeth Dulemba in March/April issue of SCBWI Bulletin, for process from artist's point of view

App developers on Twitter (a partial list--please notify us with additions):
@Okenkobooks
@TumbleBooks
@OceanhouseMedia
@PicPocketBooks
@StoryPlease
@tales2go
@RhodeSoft
@MobiStories
@Touchoo


When considering secondary use for art:

1) Try to sell only those rights the client will actually need or use; retain all other rights

2) ALWAYS retain rights for use of art in self-promotion

3) Most publishing contracts will allow an artist to sell original art, or fine art prints (giclées) of art created for a publishing project.

4) With so many artists entering the secondary market, it's important to find your own niche.

Tweet of the night:
@Storybird: "Ideally, the artist becomes a platform, able to flow across devices and materials. Challenge is assembling the pieces."

Full transcript below--enjoy!

#kidlitart 6-24-10