TOPIC: Are holiday-themed promotions effective?
Points worth mentioning:
The big winter holidays are probably more a time to connect with and show appreciation for the people you work with: a card or small gift works well, depending on the closeness of the relationship.
As a creative marketing tool, try sending promos themed to another holiday: April Fool's; St. Patrick's Day; National Cupcake Day--riffs on any of these can give your promo a hook to make it stand out from the crowd.
Regarding manuscripts and/or dummies, don't forget that publishers are always looking for holiday tie-ins; it might be smart to have one or two in your portfolio.
Speaking of dummies, the last half of the chat was taken over with discussion of the Great Kidlit Dummy Challenge, set to kick off January 6 . . and somehow, that morphed into a general food-themed free-for-all. :-D
Programming note: Kidlitart is taking a holiday hiatus, and will return January 6. Stay tuned to Twitter and to this site for updates between now and then.
Wendy and I wish all of our kidlitart friends the very happiest of holidays!
Full chat transcript below--enjoy with the beverage of your choice: